The worst kind of information……

………that which we get from our neighbor.

It doesn’t matter if it is an email pass-along, gossip or the latest on a product recently seen on television or the internet or maybe a ten word tweet. Information gathered in this fashion is believed according to the number of repetitions within the community of the individual receiving it. Its value is based not on truth but on popularity.

This is the yardstick used by marketers.

Marketers rarely possess a measure for the ethical considerations of we who populate their target market. They can add a little music and if we buy it, wrap the product and send it on its way.

 

Marketing • Tagged

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